Manchester United Launches Limited Edition Player Trading Cards on Tezos

Manchester
United
has
unveiled
a
unique
collection
of
limited
edition
player
trading
cards
on
the
Tezos
blockchain,
marking
a
significant
step
in
the
club’s
digital
collectibles
strategy,
according
to

Tezos
Spotlight.

Exclusive
Digital
Collectibles

The
new
digital
player
cards,
which
update
in
real-time,
provide
fans
with
a
novel
way
to
engage
with
their
favorite
team.
The
collection,
which
became
publicly
available
on
July
31,
2024,
offers
packs
of
seven
player
cards
for
£3
each.
These
cards
feature
members
of
Erik
ten
Hag’s
senior
squad,
including
new
signings
Joshua
Zirkzee
and
Leny
Yoro.

The
cards
come
in
three
tiers
of
rarity:
classic,
rare,
and
ultra-rare,
each
distinguished
by
unique
color
schemes.
Fans
who
previously
acquired
a ‘Devil’
collectible
received
early
access
to
this
new
collection,
emphasizing
the
club’s
commitment
to
rewarding
loyal
supporters.

Interactive
Web3
Fantasy
Football

A
standout
feature
of
these
digital
cards
is
their
integration
into ‘Fantasy
United,’
a
Web3
fantasy
football
game.
Participants
can
select
five
players
from
their
card
collection
for
each
Manchester
United
match.
Points
are
awarded
based
on
real-life
player
performances,
and
the
rarity
of
the
cards
can
provide
score
multipliers.

Players
can
compete
against
each
other
on
a
leaderboard
or
create
mini-leagues
with
friends,
adding
a
competitive
edge
to
the
fan
experience.
The
game’s
structure
and
mechanics
are
designed
to
be
familiar
to
those
who
have
played
traditional
fantasy
sports.

Seamless
Purchase
and
Trading

Fans
can
purchase
card
packs
using
either
a
credit
card
or
tez,
the
native
cryptocurrency
of
the
Tezos
blockchain.
The
user-friendly
process
involves
visiting
the
official
digital
collectibles
website,
selecting ‘Buy
Pack,’
and
completing
the
purchase
through
a
simple
checkout
process.
Upon
purchase,
the
cards
are
revealed
through
an
engaging
animation
and
are
accessible
in
the
user’s
profile
and
wallet.

These
digital
collectibles
can
also
be
traded
on
the
Tezos
marketplace,
objkt.com.
This
platform
allows
fans
to
buy,
sell,
and
trade
cards,
making
it
easier
to
complete
collections
or
acquire
specific
players
to
enhance
their
Fantasy
United
squads.

Future
of
Fan
Engagement

Manchester
United’s
foray
into
digital
collectibles
and
Web3
gaming
demonstrates
the
club’s
innovative
approach
to
fan
engagement.
By
leveraging
blockchain
technology,
the
club
not
only
offers
fans
a
new
way
to
interact
with
their
favorite
players
but
also
sets
a
precedent
for
other
sports
organizations
to
follow.

As
digital
collectibles
continue
to
gain
traction,
Manchester
United’s
commitment
to
integrating
modern
technology
with
traditional
fan
experiences
showcases
their
dedication
to
staying
at
the
forefront
of
the
industry.
Fans
can
look
forward
to
more
exciting
developments
as
the
club
expands
its
digital
footprint.

Image
source:
Shutterstock