How NFTs Will Make a Comeback in 2024

We’ve already seen experiments with mass-market NFTs as digital collectibles, from the likes of Nike, Reddit, Starbucks – and yes, even former U.S. President Donald Trump. And, similarly, NFT-native brands like Pudgy Penguins, Cool Cats, and Kitaro Studios have produced “phygital” activations, whereby a physical product comes with an associated NFT, either linked to the product directly or through a claim code delivered at the point-of-sale. In parallel, both major players like Ticketmaster and newcomers like tokenproof and YellowHeart have been testing out NFTs for event tickets, memberships, and other forms of fan engagement.