Chiliz and Atlético de Madrid Enhance Partnership with Innovative Fan Token Integration

Chiliz
and
Atlético
de
Madrid
Expand
Their
Partnership

In
a
pioneering
move
that
marks
the
beginning
of
a
new
stage
of
Fan
Token
utility,
Chiliz,
the
leading
blockchain
provider
for
the
sports
industry,
and
Atlético
de
Madrid
have
agreed
to
expand
their
partnership.
The
collaboration
aims
to
strengthen
the
Atlético
de
Madrid
Fan
Token,
making
it
more
accessible
to
fans
through
the
club’s
official
app
and
digital
ecosystem.

This
expanded
partnership
offers
Atlético
de
Madrid
Fan
Token
holders
an
increased
catalogue
of
benefits,
alongside
a
larger
number
of
rewards.
Crucially,
it
allows
fans
to
access
opportunities
linked
to
holding
Fan
Tokens
via
the
club’s
official
app.

The
Fan
Token
Experience

Available
in
Beta
version
from
today,
the
Fan
Token
Experience
integrates
the
Socios.com
ecosystem
into
the
Atlético
de
Madrid
platform,
enhancing
it
with
new
features
specifically
designed
for
Atlético
de
Madrid
fans.
Daily
Fan
Polls
and
trivia
quizzes
will
be
launched,
enabling
fans
to
earn
points
that
can
be
redeemed
for
various
rewards
and
experiences
linked
to
the
club.

These
points
will
also
provide
fans
who
don’t
yet
hold
Atlético
de
Madrid
Fan
Tokens
the
opportunity
to
earn
their
first
token
for
free.
The
integration
of
the
Fan
Token
into
the
Club’s
digital
ecosystem
paves
the
way
for
a
new
frontier
in
the
adoption
of
web3
technology.

Impact
of
The
Partnership

The
expanded
partnership
between
Chiliz
and
Atlético
de
Madrid
comes
five
years
after
the
Rojiblancos
became
the
first
Spanish
club
to
launch
its
official
Fan
Token,
setting
a
trend
that
other
major
LaLiga
clubs
would
soon
follow.
Since
then,
the
Atlético
de
Madrid
Fan
Token
has
enabled
fans
across
more
than
120
countries
to
participate
in
dozens
of
fan-related
decisions
through
voting
on
binding
Fan
Polls.

Over
2,000
rewards
have
been
given
away
to
Fan
Token
holders,
ranging
from
signed
merchandise
and
free
tickets
to
exclusive
experiences
such
as
being
part
of
the
team’s
official
season
photo.
Alejandro
Ugarrio,
Director
of
Atleti
Lab,
expressed
his
excitement
about
the
new
integration
with
Socios.com,
stating
that
it
aligns
perfectly
with
their
strategy
of
enhancing
the
experience
of
their
fans
worldwide.

Alexandre
Dreyfus,
Founder
and
CEO
of
Chiliz
and
Socios.com,
also
spoke
about
the
significant
step
in
the
adoption
of
Fan
Tokens
and
digital
assets
by
tier-1
sports
teams.
He
emphasized
that
Atletico
is
leading
the
way
in
delivering
digital
benefits
to
their
fans
while
inaugurating
a
new
stage
in
the
Fan
Token
journey.

Image
source:
Shutterstock

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