Chiliz (CHZ) Partners with PUML to Enhance Fan Engagement with Gamified Health and Wellness

Chiliz
(CHZ),
the
sports
and
entertainment
blockchain
leader,
has
announced
a
strategic
integration
with
PUML
Better
Health,
a
platform
specializing
in
gamified
health
and
wellness.
This
collaboration
aims
to
deliver
Move
to
Earn
and
Fan
Health
initiatives
to
the
Chiliz
community,
according
to

Chiliz.

Key
Features
of
the
Partnership

PUML
Better
Health
is
an
Australian-based
platform
that
gamifies
health
and
wellness
by
enabling
users
to
connect
their
wearable
devices
and
claim
daily
steps.
Users
are
rewarded
with
PUML,
the
platform’s
in-app
game
coin,
which
can
be
redeemed
monthly
into
the
native
token
$PUMLx.
This
token
can
be
exchanged
for
CHZ
and
Fan
Tokens,
thereby
integrating
the
Chiliz
ecosystem
into
everyday
fitness
activities.

Key
features
and
benefits
of
the
partnership
include:

• 
  Daily
  Rewards:
  Chiliz
  users
  holding
  100
  CHZ
  in
  the
  PUML
  self-custody
  wallet
  can
  boost
  their
  daily
  claim
  rewards
  and
  enjoy
  the
  benefits
  of
  a
  paid
  premium
  subscriber.
  This
  allows
  them
  to
  claim
  up
  to
  10,000
  steps
  per
  day.
• 
  Token
  Gated
  Challenges:
  Users
  can
  participate
  in
  various
  health
  challenges,
  such
  as
  daily
  step
  targets
  and
  team
  challenges.
  By
  connecting
  their
  wearable
  devices,
  they
  can
  compete
  against
  other
  community
  members.
  Some
  challenges
  will
  be
  token-gated
  using
  CHZ
  and
  Fan
  Tokens,
  creating
  a
  unique
  fan
  experience.

Move
to
Earn
Initiative

The
Move
to
Earn
initiative
allows
members
to
earn
PUML
coins
by
enabling
GPS
tracking
for
their
walks
and
runs.
This
feature
rewards
users
for
their
first
run
of
the
day,
further
incentivizing
physical
activity.

Industry
Context

This
partnership
comes
at
a
time
when
the
integration
of
health
and
wellness
into
digital
platforms
is
gaining
momentum.
With
a
global
focus
on
fitness
and
well-being,
both
Chiliz
and
PUML
Better
Health
are
well-positioned
to
lead
this
trend
within
the
sports
community.

“Our
mission
at
Chiliz
is
to
continually
innovate
and
enhance
the
fan
experience,”
said
Alexandre
Dreyfus,
founder
and
CEO
of
Chiliz.
“Partnering
with
PUML
Better
Health
allows
us
to
integrate
fan
health,
wellness,
and
our
first
Move
to
Earn
platform
into
our
ecosystem,
offering
fans
a
unique
way
to
engage
with
their
fan
community
through
gamified
fitness
challenges.”

“We
are
thrilled
to
collaborate
with
Chiliz
and
bring
our
gamified
health
platform
to
a
broader
audience,”
added
Damien
King,
CEO
and
Founder
of
PUML
Better
Health.
“This
partnership
not
only
promotes
physical
activity
but
also
offers
a
unique
way
for
fans
to
connect
with
each
other
in
a
SportFi
experience.”

The
partnership
is
expected
to
enhance
the
overall
fan
engagement
by
introducing
innovative
ways
to
integrate
health
and
wellness
into
the
sports
and
entertainment
sectors.

Image
source:
Shutterstock