Google Enhances NBCUniversal’s Olympic Games Paris 2024 Coverage with AI and Maps Integration

Google
is
set
to
play
a
significant
role
in
NBCUniversal’s
coverage
of
the
Olympic
Games
Paris
2024,
leveraging
its
suite
of
AI
and
mapping
technologies
to
enhance
the
viewer
experience.
According
to

blog.google,
the
collaboration
will
manifest
in
four
key
ways
during
the
event.

1.
Explain
the
Games
with
Google
Search

During
NBCU’s
daytime
and
primetime
coverage,
NBC
Olympics
announcers
will
utilize
Google
Search’s
AI
Overviews
to
provide
quick
snapshots
and
links
for
viewers
to
learn
more
about
their
favorite
sports
or
athletes.
This
feature
will
help
audiences
understand
the
importance
of
swim
lanes,
the
rules
of
Olympic
basketball,
or
the
role
of
guide
runners
in
Paralympic
Track
and
Field.

2.
Dig
Deeper
with
Gemini

NBC’s
“chief
superfan
commentator”
Leslie
Jones
will
use
Google’s
Gemini
to
dive
deeper
into
various
aspects
of
the
Paris
Games
and
Team
USA.
Viewers
can
follow
along
as
Jones
uses
Gemini
to
engage
with
the
events,
learn
new
sports,
and
share
her
discoveries
on
NBC
and
Peacock.

3.
Explore
Paris
with
Search,
Maps,
and
Gemini

U.S.
Olympians
and
Paralympians
will
document
their
experiences
exploring
Paris
using
Google’s
Lens,
Circle
to
Search,
Immersive
View
in
Google
Maps,
and
Gemini.
These
adventures
will
be
shared
on
NBCUniversal’s
social
media
platforms,
offering
fans
a
unique
perspective
on
the
host
city’s
landmarks
and
attractions.

4.
See
Google
Maps
Platform
Bring
Paris
Landmarks
to
Life

Google
Maps
Platform’s
Photorealistic
3D
Tiles
will
be
prominently
featured
during
NBCU’s
broadcasts,
providing
stunning
3D
views
of
iconic
Olympic
venues
in
Paris,
such
as
Versailles,
Roland
Garros,
and
the
Aquatics
Centre.
This
technology
aims
to
bring
the
beauty
and
grandeur
of
these
locations
to
life
for
viewers
worldwide.

The
integration
of
Google’s
technologies
into
NBCUniversal’s
Olympic
coverage
is
set
to
provide
a
richer,
more
interactive
experience
for
audiences,
combining
real-time
data
with
immersive
visuals
and
AI-driven
insights.

Image
source:
Shutterstock