NVIDIA Enhances Product Configurators with OpenUSD Integration
Developers
are
leveraging
NVIDIA’s
technologies
to
empower
global
brands
in
delivering
hyperpersonalized
digital
experiences
and
visual
storytelling
through
advanced
product
configurators.
According
to
the
NVIDIA
Technical
Blog,
integrating
NVIDIA
Omniverse
with
OpenUSD
and
generative
AI
is
enabling
solution
providers
and
software
developers
to
create
interactive,
photorealistic
experiences
for
consumers.
Enhanced
Capabilities
with
OpenUSD
By
aggregating
CAD-accurate
data
into
OpenUSD,
design
teams
can
rapidly
supply
marketing
teams
with
assets
for
campaign
creation
and
digital
experiences.
This
integration
allows
end
users
to
interact
with
3D
product
configurators,
toggling
options
like
color,
wheel
type,
or
trim
in
real-time
from
any
angle.
Generative
AI
further
enhances
personalization
by
adjusting
the
surrounding
environment
to
suit
different
contexts,
such
as
a
beach
or
mountainous
backdrop.
Industry
Adoption
and
Benefits
Companies
like
Katana,
SAP,
and
WPP
have
developed
configurator
solutions
using
this
technology,
unlocking
new
possibilities
for
their
clients.
For
instance,
Lotus
Tech
has
built
in-house
solutions
to
expedite
marketing
content
creation.
Brands
are
experiencing
significant
benefits,
including
up
to
40%
time
savings
in
content
creation
and
an
18X
acceleration
in
delivering
product-accurate
content
for
marketing
campaigns.
Building
with
NVIDIA
Omniverse
SDKs
Developing
product
configurators
on
OpenUSD
with
NVIDIA
Omniverse
SDKs
and
APIs
offers
a
robust
portal
for
incorporating
generative
AI
into
applications.
NVIDIA
NIMs
can
integrate
AI
capabilities
like
text-to-image,
text-to-3D,
or
automatic
speech
recognition
(ASR)
for
varied
use
cases,
including
content
creation
and
chatbots.
Reference
Architecture
and
Developer
Roles
To
assist
developers,
NVIDIA
has
released
a
Product
Configurator
Reference
Architecture.
This
guide
outlines
the
core
components
and
roles
necessary
for
building
configurator
solutions,
including:
-
Full-stack
developer:
Uses
Omniverse
Kit
SDK
to
create
custom
extensions
and
applications. -
Platform
developer:
Manages
data
support
and
conversion,
ensuring
smooth
integration
with
third-party
applications. -
Look
development:
Focuses
on
the
visual
aspects,
using
high-quality
assets
to
create
appealing
scenes. -
Pipeline
support:
Optimizes
scenes
for
deployment,
improving
load
times
and
material
efficiency. -
Cloud
deployment:
Deploys
the
viewing
application
to
cloud
services
for
global
access. -
Web
developer:
Integrates
the
Omniverse
App
Streaming
API
into
client
web
pages
for
interactive
streaming. -
Delivery
platforms:
Ensures
secure
hosting
and
accessibility
across
internet-connected
platforms. -
End-user
interactions:
Allows
real-time
updates
and
interaction
feedback
through
messaging
events.
Getting
Started
Developers
can
start
building
product
configurator
tools
by
downloading
the
reference
architecture
and
reviewing
the
OpenUSD
Product
Configurator
Guide.
NVIDIA
also
offers
training
through
the
Deep
Learning
Institute
and
events
like
SIGGRAPH,
where
industry
experts
share
insights
and
advancements.
Image
source:
Shutterstock
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