Shutterstock and Getty Images Enhance Creative Services with NVIDIA-Powered Generative AI

Shutterstock
and
Getty
Images
have
unveiled
advanced
AI-powered
tools
designed
to
enhance
creative
workflows,
leveraging
NVIDIA’s
cutting-edge
Edify
architecture,
as
reported
by
the

NVIDIA
Blog.

Shutterstock
Launches
Generative
3D
Service

Shutterstock
has
introduced
its
Generative
3D
service
in
commercial
beta,
allowing
designers
to
prototype
3D
assets
and
generate
360
HDRi
backgrounds
using
text
or
image
prompts.
This
service
aims
to
significantly
reduce
the
time
required
for
creating
3D
assets,
providing
a
preview
in
as
little
as
10
seconds.
If
the
preview
meets
the
user’s
needs,
it
can
be
converted
into
a
high-quality
3D
asset
complete
with
physically
based
rendering
materials.

At
the
upcoming
SIGGRAPH
conference,
Shutterstock
will
showcase
a
workflow
in
Blender
that
enables
artists
to
generate
objects
directly
within
their
3D
environment.
Additionally,
HP
will
demonstrate
3D
prints
and
physical
prototypes
created
using
the
Generative
3D
service.

Getty
Images
Enhances
Generative
AI
Service

Getty
Images
has
upgraded
its
Generative
AI
service,
which
now
produces
images
twice
as
fast
and
improves
output
quality.
The
service,
powered
by
an
enhanced
Edify
AI
model,
offers
advanced
controls
for
image
composition
and
style,
enabling
users
to
generate
four
images
in
about
six
seconds
and
upscale
them
to
4K
resolution.

New
features
include
the
ability
to
control
camera
settings
like
depth
of
field
and
focal
length,
and
fine-tuning
capabilities
that
allow
companies
to
customize
the
AI
with
their
own
data
to
generate
on-brand
content.
Omnicom
is
among
the
companies
using
Getty
Images’
service
to
streamline
advertising
workflows
and
create
on-brand
content
more
efficiently.

NVIDIA’s
Role
in
Advancing
AI

Both
Shutterstock’s
and
Getty
Images’
services
are
built
on
NVIDIA’s
visual
AI
foundry
using
the
Edify
architecture.
This
multimodal
generative
AI
framework
is
optimized
for
performance
with
NVIDIA
NIM,
a
suite
of
accelerated
microservices
for
AI
inference.
Edify
allows
service
providers
to
train
generative
models
on
licensed
data
and
scale
them
quickly
using
NVIDIA
DGX
Cloud.

For
more
information
on
these
advancements,
readers
can
explore
the
respective
services
on
the

Shutterstock
and

Getty
Images
websites.

Image
source:
Shutterstock