Animoca Brands Japan Partners with TOKYO STUPID GAMES for Web3 Expansion

Animoca
Brands
Japan,
a
strategic
subsidiary
of
Animoca
Brands,
has
announced
a
partnership
with
TOKYO
STUPID
GAMES,
a
gaming
platform
focused
on
real-world
assets
(RWAs)
for
Japanese
brands
and
intellectual
properties
(IPs).
According
to

Animoca
Brands,
this
collaboration
aims
to
leverage
Animoca
Brands
Japan’s
extensive
network
to
support
TOKYO
STUPID
GAMES’
global
expansion,
focusing
on
marketing
and
token
economy
planning
and
design.

Web3
Integration
and
Real-World
Assets

TOKYO
STUPID
GAMES
is
developing
a
platform
where
users
can
obtain
NFTs
linked
to
RWAs,
such
as
trading
cards,
original
goods,
and
fashion
items.
This
initiative
seeks
to
promote
the
use
of
Web3
technology
for
Japanese
brands
and
IPs,
enhancing
their
global
presence,
fan
acquisition,
and
user
engagement.
The
platform
has
previously
held
art
exhibitions
showcasing
international
collaborations
between
Japan
and
global
Web3
projects
and
established
partnerships
with
prominent
Japanese
pop
culture
and
contemporary
art
leaders
such
as
PARCO
and
Warehouse
TERRADA.

Strategic
Goals
and
Support

Animoca
Brands
Japan
serves
as
a
gateway
between
Japan
and
the
global
market,
supporting
the
international
development
of
Japanese
IP
and
content
in
the
Web3
domain.
The
company
aims
to
accelerate
the
mass
adoption
of
Web3
by
leveraging
its
experience
and
the
extensive
network
of
over
540
companies
and
projects
in
which
its
parent
company,
Animoca
Brands,
has
invested.
This
partnership
is
expected
to
bolster
the
global
expansion
of
TOKYO
STUPID
GAMES,
aligning
with
Animoca
Brands
Japan’s
mission
to
promote
Japanese
culture
worldwide.

Leadership
Perspectives

Rock
No.6,
Founder
and
CEO
of
TOKYO
STUPID
GAMES,
expressed
enthusiasm
about
the
partnership,
stating, “We
believe
that
the
new
economic
infrastructure
of
Web3
and
a
culture
that
fosters
empathy
beyond
national
borders
are
ideal
for
creating
new
connections.
We
are
excited
to
be
working
with
Animoca
Brands,
a
leading
global
player,
to
take
on
the
challenges
of
the
future
with
the
vision
of
building
a
new
economic
sphere
by
bridging
Web3
and
Japanese
culture.”

Kensuke
Amo,
COO
of
Animoca
Brands
Japan,
added, “Animoca
Brands
Japan
is
delighted
to
support
the
global
expansion
of
TOKYO
STUPID
GAMES
as
a
partner,
with
the
goal
to
accelerate
mass
adoption
of
Web3
by
acting
as
a
gateway
between
Japan
and
overseas
markets.
TOKYO
STUPID
GAMES
is
working
to
promote
Japanese
brands
and
IPs
both
domestically
and
internationally
through
real-world
assets
in
Web3
games,
an
approach
that
is
highly
compatible
with
Animoca
Brands
Japan’s
mission.
Through
the
activities
of
both
companies,
we
will
continue
to
promote
Japanese
culture
to
the
wider
world.”

About
the
Companies

Founded
in
2021,
Animoca
Brands
Japan
(corporate
name:
Animoca
Brands
K.K.)
is
a
strategic
subsidiary
of
Animoca
Brands
Corporation
Limited,
a
leading
global
Web3
company.
The
subsidiary
supports
the
global
Web3
strategies
of
Japanese
IP
holders,
including
major
publishers,
brands,
sports
teams,
athletes,
artists,
and
game
companies.
Animoca
Brands
Japan
provides
a
platform
combining
IPs
with
blockchain
technology,
helping
IP
holders
build
ecosystems
through
a
full
stack
of
Web3
services,
thereby
bridging
Japanese
IPs
with
global
fans.

TOKYO
STUPID
GAMES
is
known
for
its
innovative
approach
to
integrating
RWAs
with
blockchain
technology,
offering
users
unique
experiences
through
NFTs
linked
to
physical
assets.
The
company
aims
to
enhance
the
global
visibility
of
Japanese
brands
and
IPs
by
leveraging
Web3
technology.

Image
source:
Shutterstock