Animoca Brands’ Mocaverse Partners with TON Foundation for Token Swap and User Engagement

Animoca
Brands’
Mocaverse
has
announced
a
strategic
partnership
with
MOCA
Foundation
and
The
Open
Network
(TON)
Foundation
to
develop
an
identity
and
reputation-based
consumer
network
across
the
Moca
Network
and
TON
Blockchain
ecosystems.
According
to

Animoca
Brands,
the
collaboration
also
involves
a
foundation-level
token
swap
agreement
between
MOCA
Coin
(MOCA)
and
Toncoin
to
incentivize
user
engagement
and
project
cross-pollination.

Strategic
Integration
and
Token
Swap

The
partnership
aims
to
leverage
both
ecosystems’
strengths
by
integrating
Moca
ID,
a
decentralized
identifier
(DID)
from
Mocaverse,
into
the
TON
Blockchain’s
reputation
system,
known
as
TON
Society
ID.
This
integration
is
expected
to
enhance
interoperability
and
support
user
growth
by
allowing
users
to
express
their
identity
and
values
on-chain.
The
token
swap
agreement
values
MOCA
Coin
at
$0.113,
with
a
total
valuation
of
$1
billion,
and
includes
incentives
for
ecosystem
participation
and
project
development.

Focus
on
User
Engagement
and
Developer
Support

Both
foundations
will
focus
on
facilitating
user
cross-pollination
and
engagement
through
various
initiatives.
These
include
the
integration
of
the
Realm
Network
SDK
into
the
TON
Blockchain
and
the
launch
of
co-branded
hackathons
and
accelerators
to
attract
and
empower
developers.
The
collaboration
will
target
key
cultural
verticals
like
social
casual
gaming,
sports,
and
IP
experiences
to
onboard
and
engage
users.

Additionally,
a
combined
total
of
USD
$20
million
in
MOCA
Coin
and
Toncoin
will
be
allocated
to
incentivize
developers
and
users,
including
joint
airdrops
via
TON’s
The
Open
League
and
Moca
Network’s
PointFi
platform.

Expansion
and
Ecosystem
Growth

Mocaverse
and
the
two
foundations
plan
to
explore
opportunities
to
bootstrap
consumer
growth
through
the
Realm
Network
and
the
Telegram
Mini
App
Platform.
The
strategic
partnership
aims
to
integrate
these
tools
into
the
TON
Blockchain,
serving
as
the
central
reputation
source
for
various
TON
ecosystem
apps.
This
initiative
is
expected
to
drive
user
onboarding
and
engagement
across
both
ecosystems.

Management
Commentary

Yat
Siu,
executive
chairman
and
co-founder
of
Animoca
Brands,
expressed
excitement
about
the
collaboration,
highlighting
its
potential
to
advance
Web3
mass
adoption
and
digital
property
rights.
Steve
Yun,
TON
Foundation
council
president,
emphasized
the
strategic
alignment
with
Animoca
Brands’
focus
on
digital
property
rights,
while
Manuel
Stotz,
TON
Foundation
council
member,
noted
the
partnership’s
potential
to
drive
scaling
and
value-creation
opportunities
in
blockchain
gaming
and
beyond.

About
the
Partners

Mocaverse,
seeded
by
Animoca
Brands,
is
a
consumer
network
with
an
interoperable
infrastructure
layer.
It
focuses
on
building
the
largest
on-chain
cultural
economy
through
its
Account,
Identity,
Reputation,
and
PointFi
systems.
The
Open
Network
(TON)
aims
to
empower
users
to
own
their
digital
identity,
data,
and
assets
by
building
the
Web3
ecosystem
within
Telegram
Messenger.
MOCA
Foundation
seeks
to
enhance
Mocaverse’s
network
effects
for
culture
and
entertainment,
supporting
the
growth
of
Moca
DAO
and
other
initiatives.

The
partnership
will
establish
a
steering
committee
to
drive
initiatives
and
develop
further
areas
for
collaboration,
aiming
to
create
a
robust
combined
ecosystem
for
blockchain
applications.

Image
source:
Shutterstock