B3 Launches AI Assistant to Educate Brazilian Investors

B3,
Brazil’s
stock
exchange,
has
introduced
a
new
AI
assistant
designed
to
help
Brazilians
better
understand
and
navigate
the
world
of
investing.
This
innovative
tool
aims
to
address
the
surge
in
individual
investors
in
Brazil,
which
has
grown
from
about
600,000
in
2017
to
approximately
five
million
today,
with
millennials
making
up
almost
half
of
this
demographic,
according
to

Source
LATAM.

Empowering
New
Investors

The
AI
assistant,
dubbed
B3’s
copilot,
does
not
provide
stock
tips,
investment
advice,
or
broker
recommendations.
Instead,
it
helps
users
understand
financial
terminology
and
answers
questions
curated
by
B3’s
experts.
It
covers
topics
such
as
stocks,
bonds,
and
how
to
find
a
broker,
making
complex
financial
instruments
accessible
to
novice
investors.

Christianne
Bariquelli,
Superintendent
of
Education
at
B3,
emphasized
the
importance
of
this
tool
for
new
and
potential
investors. “This
solution
is
for
Brazilians
who
already
invest
but
are
at
the
beginning
of
their
journey
or
people
who
want
to
invest
but
lack
the
information
they
need,”
she
said.
The
AI
assistant
aims
to
provide
safe,
reliable
information
to
help
users
make
informed
decisions.

Factors
Driving
Investment
Interest

Bariquelli
attributes
the
increased
interest
in
investing
to
several
factors:
improved
financial
education,
easier
access
to
digital
brokerage
accounts,
and
historically
low-interest
rates
between
2018
and
2021.
The
median
investment
amount
has
decreased
from
4,300
reais
in
2021
to
2,200
reais
at
the
end
of
2023,
indicating
that
investing
is
becoming
more
accessible
to
the
middle
class.

Deposit
savings
accounts,
known
as

Poupanças,
have
traditionally
been
popular
due
to
high-interest
rates
aimed
at
controlling
inflation.
However,
with
inflation
subsiding
and
interest
rates
falling,
Brazilians
are
seeking
alternatives
with
better
returns.

AI
Assistant’s
Role

Marcos
Garavini
Siffert,
an
engineer
and
investment
club
coordinator,
highlighted
the
AI
assistant’s
potential
to
help
new
investors
feel
confident
enough
to
explore
investment
opportunities
beyond
traditional
savings
accounts.
The
assistant
provides
high-quality
information,
similar
to
reports
available
from
private
banks,
but
accessible
to
all.

B3’s
educational
offerings
include
articles,
videos,
and
online
courses.
The
AI
assistant
complements
these
resources
by
providing
instant
answers
to
specific
questions,
such
as “what
are
stocks?”
or “how
can
I
save
to
invest?”
This
tool
helps
users
understand
financial
terms
they
encounter
during
their
learning
journey.

Continuous
Improvement
and
Ethical
Standards

Marcos
Albino
Rodrigues,
B3’s
Director
of
Architecture,
Data,
and
Technological
Innovation,
explained
that
the
AI
assistant
is
continuously
retrained
to
improve
its
responses
and
ensure
they
remain
within
B3’s
guidelines.
The
assistant
is
designed
to
educate
without
making
investment
suggestions,
maintaining
a
layer
of
ethics
to
prevent
discriminatory
behavior.

The
AI
assistant,
developed
in
collaboration
with
Microsoft
using
Azure
OpenAI
Service,
offers
a
more
advanced
and
natural
conversation
experience
compared
to
traditional
chatbots.
Launched
in
February,
it
already
supports
10,000
users
daily
and
has
received
positive
feedback
on
social
media.

Future
Prospects

B3
is
exploring
ways
to
expand
the
AI
assistant’s
reach,
such
as
providing
a
widget
for
banks
or
brokerages
to
embed
on
their
websites.
This
initiative
aims
to
increase
investment
in
stocks
and
bonds,
which
is
crucial
for
the
growth
of
Brazil’s
capital
markets
and
economy.

According
to
a

World
Bank
report,
strong
capital
markets
are
essential
for
economic
growth,
supporting
businesses,
and
reducing
poverty.
B3
hopes
that
more
investors
will
consider
Brazilian
treasury
bonds,
which
offer
better
returns
than
traditional
savings
accounts.

“We
believe
that
financial
education
and
new
investors
are
directly
connected
to
making
the
Brazilian
economy
better,”
Bariquelli
stated. “When
you
have
access
to
capital,
companies
can
grow,
bring
new
employers,
and
people
can
have
savings.”

Top
image:
Christianne
Bariquelli,
Superintendent
of
Education
at
B3,
and
Marcos
Albino
Rodrigues,
B3’s
director
of
architecture,
data,
and
technological
innovation,
helped
develop
the
Brazilian
stock
exchange’s
AI
assistant
that
answers
investors’
questions.
Photo
by
Avener
Prado
for
Microsoft.

Image
source:
Shutterstock