Chiliz (CHZ) Partners with PUML to Enhance Fan Engagement with Gamified Health and Wellness
Chiliz
(CHZ),
the
sports
and
entertainment
blockchain
leader,
has
announced
a
strategic
integration
with
PUML
Better
Health,
a
platform
specializing
in
gamified
health
and
wellness.
This
collaboration
aims
to
deliver
Move
to
Earn
and
Fan
Health
initiatives
to
the
Chiliz
community,
according
to
Chiliz.
Key
Features
of
the
Partnership
PUML
Better
Health
is
an
Australian-based
platform
that
gamifies
health
and
wellness
by
enabling
users
to
connect
their
wearable
devices
and
claim
daily
steps.
Users
are
rewarded
with
PUML,
the
platform’s
in-app
game
coin,
which
can
be
redeemed
monthly
into
the
native
token
$PUMLx.
This
token
can
be
exchanged
for
CHZ
and
Fan
Tokens,
thereby
integrating
the
Chiliz
ecosystem
into
everyday
fitness
activities.
Key
features
and
benefits
of
the
partnership
include:
-
Daily
Rewards:
Chiliz
users
holding
100
CHZ
in
the
PUML
self-custody
wallet
can
boost
their
daily
claim
rewards
and
enjoy
the
benefits
of
a
paid
premium
subscriber.
This
allows
them
to
claim
up
to
10,000
steps
per
day. -
Token
Gated
Challenges:
Users
can
participate
in
various
health
challenges,
such
as
daily
step
targets
and
team
challenges.
By
connecting
their
wearable
devices,
they
can
compete
against
other
community
members.
Some
challenges
will
be
token-gated
using
CHZ
and
Fan
Tokens,
creating
a
unique
fan
experience.
Move
to
Earn
Initiative
The
Move
to
Earn
initiative
allows
members
to
earn
PUML
coins
by
enabling
GPS
tracking
for
their
walks
and
runs.
This
feature
rewards
users
for
their
first
run
of
the
day,
further
incentivizing
physical
activity.
Industry
Context
This
partnership
comes
at
a
time
when
the
integration
of
health
and
wellness
into
digital
platforms
is
gaining
momentum.
With
a
global
focus
on
fitness
and
well-being,
both
Chiliz
and
PUML
Better
Health
are
well-positioned
to
lead
this
trend
within
the
sports
community.
“Our
mission
at
Chiliz
is
to
continually
innovate
and
enhance
the
fan
experience,”
said
Alexandre
Dreyfus,
founder
and
CEO
of
Chiliz.
“Partnering
with
PUML
Better
Health
allows
us
to
integrate
fan
health,
wellness,
and
our
first
Move
to
Earn
platform
into
our
ecosystem,
offering
fans
a
unique
way
to
engage
with
their
fan
community
through
gamified
fitness
challenges.”
“We
are
thrilled
to
collaborate
with
Chiliz
and
bring
our
gamified
health
platform
to
a
broader
audience,”
added
Damien
King,
CEO
and
Founder
of
PUML
Better
Health.
“This
partnership
not
only
promotes
physical
activity
but
also
offers
a
unique
way
for
fans
to
connect
with
each
other
in
a
SportFi
experience.”
The
partnership
is
expected
to
enhance
the
overall
fan
engagement
by
introducing
innovative
ways
to
integrate
health
and
wellness
into
the
sports
and
entertainment
sectors.
Image
source:
Shutterstock
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