Immutable (IMX) and MARBLEX Forge Alliance to Enhance AAA Web3 Gaming

Immutable
(IMX)
has
announced
a
strategic
partnership
with
MARBLEX
to
integrate
AAA
games
into
its
Immutable
zkEVM
platform,
according
to

immutable.com.
This
collaboration
aims
to
revolutionize
Web3
gaming
by
merging
traditional
gaming
experiences
with
blockchain
technology.

MARBLEX
Games
Transitioning
to
Immutable
zkEVM

Based
in
South
Korea,
MARBLEX
is
renowned
for
its
significant
gaming
community,
with
over
two-thirds
of
the
population
engaged
in
gaming.
As
part
of
this
partnership,
MARBLEX’s
core
gaming
apps
and
tokens
will
be
hosted
on
Immutable
zkEVM,
joining
over
330
titles
already
on
the
platform.

Popular
Netmarble
titles
such
as

Ni
no
Kuni:
Cross
Worlds,

A3:
Still
Alive,
and

Meta
World:
My
City
will
migrate
to
Immutable
zkEVM.
These
games
are
expected
to
leverage
the
blockchain’s
capabilities
to
enhance
user
experiences
by
providing
ownership
and
potential
monetization
of
in-game
assets.

Hong
Jin
Pyo,
CEO
of
MARBLEX,
stated,
“We’re
committed
to
building
exciting
Web3
gaming
experiences
for
players.
Partnering
with
Immutable
and
their
industry-leading
zkEVM
chain
was
crucial
to
maximize
the
reach
and
scalability
of
our
games.”

Boosting
Game
Development
with
the
Ecosystem
Boost
Program

Immutable
and
MARBLEX
are
also
launching
a
joint
$20
million
“Ecosystem
Boost
Program”
aimed
at
providing
developers
with
the
necessary
tools
and
funds
to
accelerate
game
development.
This
initiative
will
help
developers
navigate
the
complexities
of
Web3
infrastructure,
ensuring
a
smoother
transition
and
quicker
market
entry.

Key
tools
offered
include


Immutable
Passport,
a
non-custodial
wallet
for
players,
and
the


Immutable
Global
Orderbook,
which
enhances
asset
exposure
and
liquidity
across
leading
marketplaces.

Robbie
Ferguson,
founder
of
Immutable,
commented,
“This
partnership
is
one
of
the
most
significant
we’ve
made
to
date.
South
Korea
is
a
major
market
in
Web3
gaming,
and
MARBLEX
are
pioneers.
We’re
thrilled
to
support
their
goal
of
scaling
to
tens
of
millions
of
players
on
Immutable.”

Immutable’s
Expanding
AAA
Partnerships

This
collaboration
with
MARBLEX
follows
Immutable’s
earlier
partnership
with
Ubisoft
Strategic
Innovation
Lab,
signaling
a
growing
trend
of
high-profile
alliances
aimed
at
advancing
Web3
gaming.

The
gaming
community
can
look
forward
to
a
new
era
of
enhanced
gaming
experiences,
driven
by
the
integration
of
blockchain
technology
and
innovative
partnerships.

Image
source:
Shutterstock