Kraken Becomes the Official Crypto and Web3 Partner of Atletico Madrid

Quick
take:

• The
  two
  companies
  will
  collaborate
  to
  advance
  crypto
  adoption
  on
  and
  off
  the
  pitch.
• Kraken
  announced
  the
  partnership
  via
  X
  with
  a
  graphic
  of
  its
  logo
  emerging
  from
  Atletico
  Madrid’s
  Estadio
  Cívitas
  Metropolitano
  stadium.
• The
  partnership
  covers
  both
  the
  men’s
  and
  women’s
  football
  shirts.

Kraken
Exchange
has
announced
a
partnership
with
Atletico
de
Madrid
Football
Club.
The
partnership
will
see
Kraken
become
the
official
crypto
and
Web3
partner
of
the
Spanish
football
club.

Kraken
also
becomes
the
Official
Sleeve
Partner
of
Atletico
Madrid’s
men’s
and
women’s
teams
with
its
logo
appearing
on
the
teams’
playing
kits
starting
from
the
2024/2025
season.

Kraken
said
the
two
companies
plan
to
merge
the
worlds
of
sports
and
web3,
as
they
seek
to
unlock
great
opportunities
for
both
Atletico
Madrid
fans
and
the
crypto
exchange
company’s
clients.

Commenting
on
the
announcement,
Kraken
Chief
Marketing
Officer
Mayur
Gupta
said
the
two
companies
will
use
this
opportunity
to
transform
lives. 

“We’re
proud
to
partner
with
such
a
distinguished
football
club,
which
equally
recognises
that
success
requires
a
meticulous
focus
on
its
own
processes.
We’ve
put
in
nearly
13
years
to
become
one
of
the
most
trusted
crypto
platforms
and
we
look
forward
to
collaborating
with
Atlético
de
Madrid
to
educate
more
people
about
the
true
potential
and
value
of
crypto.”

Atlético
de
Madrid
Chief
Revenue
and
Operating
Officer
Óscar
Mayo
echoed
those
remarks
highlighting
the
common
values
that
the
two
organisations
share
including
innovation
and
technology.
“We
are
sure
that
this
partnership
will
ensure
that
our
fans
enjoy
a
digital
experience
which
extends
beyond
matchdays
at
the
stadium.”

This
is
not
Kraken’s
first
collaboration
with
a
sports
team.
Last
August,
the
crypto
exchange
company
teamed
up
with
Formula
1
racing
team
Williams
Racing
to
launch
a
campaign
that
allowed
fans
to
vote
on
the
NFTs
they
wanted
displayed
on
F1
cars
in
the
US
Grand
Prix
that
took
place
in
October.

On
the
other
hand,
Atletico
has
been
active
in
the
world
of
fan
tokens
having
collaborated
with
Socios.com
to
issue
the
Atletico
de
Madrid
Fan
Token
(ATM).

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