Naver Pay Joins Forces with Chiliz to Enhance Fan Engagement and Power Global Expansion

Naver
Pay
and
Chiliz
Enter
into
Strategic
Partnership

South
Korean
digital
payment
service,
Naver
Pay,
has
announced
a
strategic
partnership
with
Chiliz,
a
leading
sports
and
entertainment
blockchain
company.
The
collaboration
aims
to
expand
Naver
Pay’s
global
services
through
web3
innovations,
according
to
an
official
announcement
on
Medium.

With
33
million
registered
users
and
18
million
active
daily
users,
Naver
Pay
serves
a
significant
portion
of
the
South
Korean
population.
The
fintech
platform
provides
businesses
with
a
compelling
solution
to
streamline
payments
and
increase
customer
engagement
through
rewards.
The
collaboration
with
Chiliz
will
leverage
the
Chiliz
Chain’s
Fan
Token
ecosystem
to
create
strategies
for
exclusive
ticketing
and
payment
services,
in
addition
to
hosting
various
fan-focused
events.

Chiliz’s
Expanding
Portfolio
of
Sports
Partnerships

Chiliz
has
established
partnerships
with
world-renowned
sports
teams,
including
Tottenham
Hotspurs,
FC
Barcelona,
Paris
Saint-Germain,
and
Manchester
City.
They
have
also
recently
expanded
their
partnerships
to
include
football
leagues
such
as
the
K
League
and
Ligue
1,
providing
blockchain
infrastructure
solutions
tailored
to
the
sports
sector.
The
fusion
of
fintech
with
sports
and
entertainment
sectors
is
positioned
to
benefit
sports
enthusiasts
across
South
Korea.

Enthusiasm
and
Expectations
from
the
Partnership

Park
Sang-jin,
CEO
of
Naver
Pay,
expressed
enthusiasm
about
the
partnership,
stating, ‘This
collaboration
with
Chiliz
marks
a
significant
milestone
in
our
journey
towards
integrating
cutting-edge
web3
technologies
as
part
of
our
global
expansion.
We
aim
to
transform
the
way
our
users
engage
with
sports
and
entertainment,
enhancing
their
experiences
with
innovative
solutions
tailored
to
their
passions.’

Alexandre
Dreyfus,
CEO
of
Chiliz,
added, ‘South
Korea
is
a
very
important
market
for
us
due
to
the
maturity
of
both
its
sports
and
crypto
sectors.
We’re
excited
to
partner
with
Naver
Pay
to
introduce
unique
experiences
that
leverage
the
power
of
blockchain
and
bring
value
to
the
sporting
community.’

The
partnership
between
Naver
Pay
and
Chiliz
is
expected
to
foster
a
synergy
that
offers
unique
experiences
to
sports
fans,
further
integrating
sports,
entertainment,
and
fintech
services.

Image
source:
Shutterstock

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