NVIDIA Enhances Digital Marketing with Advanced Generative AI Solutions

NVIDIA
has
unveiled
a
comprehensive
suite
of
technologies
designed
to
revolutionize
the
digital
marketing
landscape,
enabling
creative
and
production
services
agencies
to
generate
brand-accurate
visuals
with
unprecedented
efficiency.
According
to

NVIDIA
Blog,
these
innovations
include
the
integration
of
generative
AI,
NVIDIA
NIM
microservices,
NVIDIA
Omniverse,
and
Universal
Scene
Description
(OpenUSD).

Advanced
Tools
for
Creative
Production

The
new
suite
offers
developers
the
ability
to
build
applications
and
workflows
that
streamline
the
creation
of
targeted
advertising
content.
By
leveraging
the
USD
Search
NIM
microservice,
artists
gain
access
to
a
vast
archive
of
OpenUSD-based,
brand-approved
assets,
such
as
products,
props,
and
environments.
This
can
be
further
enhanced
by
integrating
with
the
USD
Code
NIM
microservice,
accelerating
the
assembly
of
these
scenes.

Additionally,
the
NVIDIA
Edify-powered
Shutterstock
Generative
3D
service
allows
for
the
rapid
generation
of
new
3D
assets
using
AI.
Once
constructed,
these
scenes
can
be
rendered
to
2D
images
and
used
to
direct
AI-powered
image
generators,
producing
precise
and
brand-accurate
visuals.

Industry
Adoption
and
Impact

Global
agencies
and
production
studios
are
already
adopting
these
technologies
to
transform
the
advertising
process,
from
creative
production
to
dynamic
creative
optimization.
For
instance,
WPP
announced
at
SIGGRAPH
the
adoption
of
NVIDIA’s
technologies,
with
The
Coca-Cola
Company
being
the
first
brand
to
embrace
generative
AI
using
Omniverse
and
NVIDIA
NIM
microservices.

Omniverse
Platform’s
Growing
Popularity

The
NVIDIA
Omniverse
development
platform
has
gained
significant
traction
for
its
ability
to
create
accurate
digital
twins
of
products.
These
virtual
replicas
enable
brands
and
agencies
to
develop
ultra-photorealistic
and
physically
accurate
3D
product
configurators,
enhancing
personalization,
customer
engagement,
and
loyalty
while
reducing
return
rates.

Digital
twins
can
be
updated
to
meet
shifting
consumer
preferences
with
minimal
time,
cost,
and
effort,
thus
scaling
content
production
flexibly.
Monks,
a
global
marketing
and
technology
services
company,
has
developed
Monks.Flow,
an
AI-centric
managed
service
using
the
Omniverse
platform
to
help
brands
explore
customizable
product
designs
virtually.

Lewis
Smithingham,
executive
vice
president
of
strategic
industries
at
Monks,
stated,
“NVIDIA
Omniverse
and
OpenUSD’s
interoperability
accelerates
connectivity
between
marketing,
technology,
and
product
development.
Combining
Omniverse
with
Monks’
streamlined
services,
we
infuse
AI
throughout
the
product
development
pipeline,
accelerating
technological
and
creative
possibilities
for
clients.”

Expanding
Partnerships
and
Capabilities

Collective
World,
a
creative
and
technology
company,
is
also
an
early
adopter
of
NVIDIA’s
real-time
3D,
OpenUSD,
and
Omniverse
technologies.
These
tools
have
enabled
Collective
to
create
high-quality
digital
campaigns
for
clients
like
Unilever
and
EE,
delivering
consistent,
high-quality
product
content
at
scale.

Building
on
its
use
of
NVIDIA
technologies,
Collective
World
announced
at
SIGGRAPH
its
membership
in
the
NVIDIA
Partner
Network.
Similarly,
INDG
is
leveraging
Omniverse
to
introduce
new
capabilities
into
Grip,
its
popular
software
tool.
Grip
uses
OpenUSD
and
generative
AI
to
streamline
the
creation
process,
delivering
high-fidelity
marketing
content
swiftly.

Frans
Vriendsendorp,
CEO
of
INDG,
remarked,
“This
integration
brings
significant
efficiencies
to
every
brand
by
enabling
real-time
visualization.
The
combination
of
Grip
and
Omniverse
is
setting
new
standards
in
digital
content
creation.”

For
developers
looking
to
build
applications
and
services
using
OpenUSD,
Omniverse,
and
NVIDIA
AI,
NVIDIA
provides
extensive
resources
and
reference
architectures
to
get
started.

Image
source:
Shutterstock