NVIDIA Enhances Product Configurators with OpenUSD Integration

Developers
are
leveraging
NVIDIA’s
technologies
to
empower
global
brands
in
delivering
hyperpersonalized
digital
experiences
and
visual
storytelling
through
advanced
product
configurators.
According
to
the

NVIDIA
Technical
Blog,
integrating
NVIDIA
Omniverse
with
OpenUSD
and
generative
AI
is
enabling
solution
providers
and
software
developers
to
create
interactive,
photorealistic
experiences
for
consumers.

Enhanced
Capabilities
with
OpenUSD

By
aggregating
CAD-accurate
data
into
OpenUSD,
design
teams
can
rapidly
supply
marketing
teams
with
assets
for
campaign
creation
and
digital
experiences.
This
integration
allows
end
users
to
interact
with
3D
product
configurators,
toggling
options
like
color,
wheel
type,
or
trim
in
real-time
from
any
angle.
Generative
AI
further
enhances
personalization
by
adjusting
the
surrounding
environment
to
suit
different
contexts,
such
as
a
beach
or
mountainous
backdrop.

Industry
Adoption
and
Benefits

Companies
like
Katana,
SAP,
and
WPP
have
developed
configurator
solutions
using
this
technology,
unlocking
new
possibilities
for
their
clients.
For
instance,
Lotus
Tech
has
built
in-house
solutions
to
expedite
marketing
content
creation.
Brands
are
experiencing
significant
benefits,
including
up
to
40%
time
savings
in
content
creation
and
an
18X
acceleration
in
delivering
product-accurate
content
for
marketing
campaigns.

Building
with
NVIDIA
Omniverse
SDKs

Developing
product
configurators
on
OpenUSD
with
NVIDIA
Omniverse
SDKs
and
APIs
offers
a
robust
portal
for
incorporating
generative
AI
into
applications.
NVIDIA
NIMs
can
integrate
AI
capabilities
like
text-to-image,
text-to-3D,
or
automatic
speech
recognition
(ASR)
for
varied
use
cases,
including
content
creation
and
chatbots.

Reference
Architecture
and
Developer
Roles

To
assist
developers,
NVIDIA
has
released
a

Product
Configurator
Reference
Architecture.
This
guide
outlines
the
core
components
and
roles
necessary
for
building
configurator
solutions,
including:

• 
  Full-stack
  developer:
  Uses
  Omniverse
  Kit
  SDK
  to
  create
  custom
  extensions
  and
  applications.
• 
  Platform
  developer:
  Manages
  data
  support
  and
  conversion,
  ensuring
  smooth
  integration
  with
  third-party
  applications.
• 
  Look
  development:
  Focuses
  on
  the
  visual
  aspects,
  using
  high-quality
  assets
  to
  create
  appealing
  scenes.
• 
  Pipeline
  support:
  Optimizes
  scenes
  for
  deployment,
  improving
  load
  times
  and
  material
  efficiency.
• 
  Cloud
  deployment:
  Deploys
  the
  viewing
  application
  to
  cloud
  services
  for
  global
  access.
• 
  Web
  developer:
  Integrates
  the
  Omniverse
  App
  Streaming
  API
  into
  client
  web
  pages
  for
  interactive
  streaming.
• 
  Delivery
  platforms:
  Ensures
  secure
  hosting
  and
  accessibility
  across
  internet-connected
  platforms.
• 
  End-user
  interactions:
  Allows
  real-time
  updates
  and
  interaction
  feedback
  through
  messaging
  events.

Getting
Started

Developers
can
start
building
product
configurator
tools
by
downloading
the
reference
architecture
and
reviewing
the

OpenUSD
Product
Configurator
Guide.
NVIDIA
also
offers
training
through
the
Deep
Learning
Institute
and
events
like
SIGGRAPH,
where
industry
experts
share
insights
and
advancements.

Image
source:
Shutterstock