TIME Partners with ElevenLabs to Enhance Audio Accessible Content

TIME,
a
renowned
global
media
brand,
has
announced
a
strategic
partnership
with
ElevenLabs,
an
innovative
text-to-speech
technology
company,
to
advance
the
creation
of
audio
accessible
content.
This
collaboration
aims
to
make
TIME’s
content
more
engaging
and
accessible
to
a
wider
audience
through
the
integration
of
automated
voiceovers
on
TIME.com,
according
to
ElevenLabs
Blog.

Audio
Future

TIME
has
a
longstanding
reputation
for
journalistic
excellence
and
a
commitment
to
innovation
in
the
publishing
industry.
In
2023,
TIME
abolished
its
paywall,
reinforcing
its
belief
that
everyone
should
have
access
to
trusted
information.
Continuing
this
trend,
TIME
has
now
added
automated
voiceovers
to
its
digital
content,
enhancing
the
reader
experience.

TIME’s
Implementation
of
Audio
Native

This
week,
TIME
announced
that
it
has
integrated
ElevenLabs’
Audio
Native,
an
embeddable
audio
player
that
generates
automated
voiceovers
for
news
articles
and
blogs,
into
its
website.
TIME’s
Chief
Technology
Officer,
Burhan
Hamid,
initially
connected
with
ElevenLabs
in
March
2023
while
exploring
text-to-speech
technology.
This
collaboration
has
now
come
to
fruition
with
the
launch
of
Audio
Native
on
select
articles
on
TIME.com.

Readers
can
listen
to
articles
voiced
by
ElevenLabs’
Voice
Library,
such
as
this

interview
with
Joe
Biden.
Burhan
Hamid
expressed
gratitude
towards
Mati
Staniszewski
and
the
ElevenLabs
team
for
their
partnership,
stating, “Their
cutting-edge
technology
is
helping
us
make
TIME’s
content
even
more
engaging
and
accessible.
Stay
tuned
for
more
updates!”

About
TIME

TIME
is
a
101-year-old
global
media
brand
that
reaches
over
120
million
people
worldwide
through
its
iconic
magazine
and
digital
platforms.
Known
for
its
unparalleled
access
to
influential
figures
and
its
trusted
reputation,
TIME’s
mission
is
to
tell
essential
stories
that
shape
and
improve
the
world.
TIME’s
portfolio
includes
TIME
Studios,
TIME
for
Kids,
Red
Border
Studios,
TIME
Sites,
TIME
CO2,
TIME
Stamped,
and
more,
offering
a
wide
range
of
content
and
experiences.

For
further
information,
visit
the
official
announcement
on
the

ElevenLabs
Blog.

Image
source:
Shutterstock