UFC and VeChain Join Forces to Enhance Sustainability with VeBetter Ecosystem

UFC,
the
world’s
leading
mixed
martial
arts
organization,
has
announced
a
significant
upgrade
to
its
global
marketing
partnership
with
VeChain,
an
enterprise-grade
blockchain
platform.
The
collaboration
aims
to
advance
the
VeBetter
ecosystem,
a
blockchain
application
platform
built
on
the
VeChainThor
blockchain,
according
to
VeChain
Official.

VeBetter
Ecosystem

The
VeBetter
ecosystem
leverages
decentralized
applications
(dApps)
to
incentivize
sustainable
actions.
Users
are
rewarded
with
B3TR
tokens
for
their
activities,
which
are
recorded
on
the
blockchain,
effectively ‘tokenizing’
sustainable
actions.
This
initiative
aims
to
create
economic
value
and
lay
the
technological
foundation
for
a
circular
economy,
making
blockchain
technology
more
tangible
for
everyday
users.

“UFC
is
excited
to
partner
with
VeChain
to
raise
awareness
for
our
large
global
audience
as
to
the
transformative
potential
of
blockchain
technology
through
the
VeBetter
ecosystem,”
stated
Nicholas
Smith,
Vice
President,
Head
of
International
Business
Development
at
TKO
Global
Partnerships.

Partnership
and
Goals

The
partnership
highlights
UFC’s
commitment
to
driving
innovation
and
advancing
sustainability
goals
using
cutting-edge
technologies.
VeChain’s
collaboration
with
Boston
Consulting
Group
(BCG)
positions
the
VeBetter
ecosystem
at
the
forefront
of
sustainability
efforts,
offering
innovative
solutions
for
enterprises
to
engage
with
Environmental,
Social,
and
Governance
(ESG)
funds.
These
funds
are
currently
valued
at
$8
trillion
and
are
projected
to
reach
up
to
$30
trillion
by
2030.

VeChain
CEO
Sunny
Lu
commented,
“This
campaign
represents
a
significant
step
forward
in
our
mission
to
leverage
blockchain
for
the
greater
good.
With
BCG’s
support
and
UFC’s
massive
global
reach,
we
are
opening
doors
to
users,
enterprises,
and
institutions,
helping
drive
adoption
of
this
new
app
platform
while
creating
new
financial
instruments
that
solve
deeply
ingrained
challenges.”

About
VeChain

Founded
in
2015,
VeChain
is
a
global
leader
in
enterprise
blockchain
solutions.
Its
platform,
VeChainThor,
facilitates
the
tokenization
of
assets
and
the
adoption
of
blockchain
technology
across
various
industries.
In
collaboration
with
Boston
Consulting
Group,
VeChain
launched
the
VeBetter
ecosystem,
a
sustainability
platform
that
incentivizes
and
rewards
stakeholders
for
engaging
in
sustainable
activities.

For
more
information
about
VeChain
and
the
VeBetter
ecosystem,
visit

vechain.org
or
explore
the
platform
at

vebetter.com.

About
UFC

UFC
is
the
world’s
premier
mixed
martial
arts
organization,
boasting
more
than
700
million
fans
and
approximately
283
million
social
media
followers.
The
organization
produces
over
40
live
events
annually
and
broadcasts
to
over
975
million
households
across
more
than
170
countries.
UFC’s
athlete
roster
features
the
world’s
best
MMA
athletes
representing
more
than
80
countries.
The
organization’s
digital
offerings
include
UFC
FIGHT
PASS®,
one
of
the
world’s
leading
streaming
services
for
combat
sports.
UFC
is
part
of
TKO
Group
Holdings
and
is
headquartered
in
Las
Vegas,
Nevada.

For
more
information,
visit
UFC.com
and
follow
UFC
on
social
media
platforms
such
as
Facebook,
X,
Snapchat,
Instagram,
and
TikTok.

Image
source:
Shutterstock